Project 09

DREAMFORCE

2018
MICROSITE

Disciplines

website
user experience

social

CLARITY

Let's be clear about

Salesforce.

DESCRIPTION/

With the acquisition of Bluewolf by IBM, the Dreamforce 2018 campaign—Let's be clear presents the concept of clarity. "A new kind of partner" is introduced as a message and it has the capability of customizing the methodology in which individual businesses need for its success.

Brand Director: Todd Norem


Creative Director: Scott Shern


Designer: Grace Min Shan Lee

CONCEPT/

Inspired by the Bluewolf branding, the strikeout and underline of the words reflect the concept of clarity.

 

© 2019 Grace Min Shan Lee     All rights reserved