LET'S BE CLEAR
We made this
Located at the corner of Howard and 4th street, the Pocket park is in the middle
of Moscone West and North, where most of the attendees of Dreamforce pass through. To serve as a casual meeting coffee bar, it is fully branded by Bluewolf
with its Dreamforce campaign—Let’s be clear.
Besides coffee, the main shelf in the center of the booth showcases the fresh released annual report—The State of Salesforce for the visitor to grab.
are multiple workshops and meet-ups planned at the park along the four-day
event. Live screen printing T-Shirts are available onsite hosted by local vendor
Brand Director: Todd Norem
Creative Director: Scott Shern
Designer: Grace Min Shan Lee
Photographer: Marla Aufmuth
With the acquisition of Bluewolf by IBM, the Dreamforce 2018 campaign—Let's be clear presents the concept of clarity. "A new kind of partner" is introduced as a message and it has the capability of customizing the methodology in which individual businesses need for its success.
© 2019 Grace Min Shan Lee All rights reserved