Project 07

BLUEWOLF
POCKET
PARK

Disciplines

environmental

branding

graphics

LET'S BE CLEAR

We made this
for you.

DESCRIPTION/

Located at the corner of Howard and 4th street, the Pocket park is in the middle
of Moscone West and North, where most of the attendees of Dreamforce pass through. To serve as a casual meeting coffee bar, it is fully branded by Bluewolf
with its Dreamforce campaign—Let’s be clear.



 

Besides coffee, the main shelf in the center of the booth showcases the fresh released annual report—The State of Salesforce for the visitor to grab. 

There
are multiple workshops and meet-ups planned at the park along the four-day
event. Live screen printing T-Shirts are available onsite hosted by local vendor
San Franpsycho.

Brand Director: Todd Norem


Creative Director: Scott Shern


Designer: Grace Min Shan Lee



Photographer: Marla Aufmuth


CONCEPT/

With the acquisition of Bluewolf by IBM, the Dreamforce 2018 campaign—Let's be clear presents the concept of clarity. "A new kind of partner" is introduced as a message and it has the capability of customizing the methodology in which individual businesses need for its success. 

© 2019 Grace Min Shan Lee     All rights reserved